Neville Brody : Blog 14

Neville Brody

            Neville Brody is one of the many designers in Britain who experimented in the ‘New Wave’ style. Brody is possibly the best designer of his generation. He studied graphic design at the London College of Printing during 1970’s. He spent three years in total studying at the London College, where his work here, was very experimental. He first made his work public through his record cover designs and also when he was involved in the British music industry.

            

Moreover, Neville Brody becomes the Art Director of Fetish, where he began to experiment with new visual elements, which was also characterized by the mixture of visual and architectural features. He was able to use his new language through a very popular magazine. His ideas were set into practice in a very innovative style for The Face magazine. He gained a lot of attention from being the art director of this particular magazine. This magazine was very popular in the 1980’s, in fact, it was referred to as the ‘Fashion Bible’ and it set many new trends which were a huge success.

            

           Furthermore, his reputation developed strongly from his work on magazines. He became to be known as the world’s leading graphic designer, particularly from his artistic work done on the Face magazine, which was a very different approach to that of other designers at that time. Brody’s unique style started being used as a template for other magazines, adverts and other graphic designs. Neville Brody was also popular with the public for his innovation of combining typefaces and design into a well-composed work of art.

           

           Later, Brody decided to make a bigger step. He started creating his own typefaces. This opened more opportunities to the digital tech era of the time. FUSE is a published collection which includes experimental typefaces and posters that are produced in a challenging way. These posters are a combination of typefaces and design. Fuse is a result of Brody’s spirit in typography.

           

 

On the other hand, Brody changed his style completely while working for Arena in the late 1980’s. He started using opposite ideas of his earlier style. He used minimalist, non-decorative typography, but after a short while he returned to his expressive visual style. In 1987, the Studio was founded in London by Neville Brody. From there on his digital unusual designs become even more popular outside London. His work has been commissioned by many famous organizations from all over the world. Now he makes part of the Research Studios where he focuses on creating new types and new designs. Till now he has designed over 20 different typefaces. His contribution in Graphic design is priceless and invaluable.

            In conclusion, Brody has been an inspiration for several graphic designers, and this happened because he took the risk to experiment and use original ideas in a public work. He wasn’t afraid to use the new technology, and with it he managed to create some very interesting designs which were liked by many.

           

Bibliography

Anon., 2014. Font Font. [Online]
Available at: https://www.fontfont.com/designers/neville-brody
[Accessed 29 12 2014].

Flask, D., 2009. Design is History. [Online]
Available at: http://www.designishistory.com/1980/neville-brody/
[Accessed 29 12 2014].