Thursday 27 November 2014

Pop Art: Blog 9

Pop Art:

Pop Art was an artistic style of the popular culture. This movement showed positivity during the post-war period, where consumerism flourished. It happened together with pop music and they worked well together. Pop art was young and fun to the artistic movement. It included various styles of illustrations, paintings and sculptures in different countries. But the most common interest was the interest in mass production and mass media.

This movement aimed to remove the idea that art is associated with high standard cultures. They wanted to evoke that art is for everyone and that it can be influenced from any source. This idea was very influential at that time. Pop artist believed that everything is inter-connected. Most of them started their career in commercial art, like Andy Warhol, who was a Brilliant magazine illustrator and also a graphic designer. Ed Ruscha was also a graphic designer while James Rosenquist started as a billboard painter. Their experience in commercialism trained them to work for mass culture.

In the UK at around 1952, a group of artists started to discuss how they can incorporate art with mass culture. They were looking forward for this change. The most important topics they discussed were comic books, rock and roll music, and billboards. The first person to use the word POP in an artwork was Paolozzi. He created a collage with cut-outs of a pin up girl, Coca-cola logo, fighter plane and a pistol with the word POP bursting from it, in a white cloud.

In the United States, Pop art was developed from the reaction against the expressionists. The artists wanted to put art again in the real world, far from the abstraction that was being produced. The founders of American Pop art were Jasper Johns and Robert Rauschenberg. Jasper John was influenced by DADA, especially by the iconography. His use of these icons made his work recognisable. His works represent balance between reality and abstraction. He was also influenced from the cubist’s collages.

Robert Rauschenberg’s images are usually combined with real objects and also painting. The work of these artists is often referred to Neo-Dada. Rauschenberg experimented quite a lot; he tries to capture life’s chaos. Moreover, an artist that is mostly known for Pop art is Andy Warhol. He focused on commercialism and mass production. He is mostly known for repetition in his art, the idea behind it is to show how mass culture works. The subjects vary from celebrities to soup cans, but his approach was always the same. Warhol did not agree that craftsmanship needs to express the artist’s personality. In fact, he worked to remove both craftsmanship and personality from his art works.

Pop art is also mainly associated with comic strips. Roy Lichtenstein created this style of black outlines, bold colours, and tones produced by red dots. Lichtenstein’s hard-edged style was an answer to the misunderstanding of that time’s abstraction in art. Pop art was also seen in Sculptures. Claes Oldenburg was a main figure in this art. He brought the flat art posters and comics to life with his sculptures. His idea was not functionalism, but it was art as it is seen with our eyes.

In conclusion, Pop art was and still is a strong style which influenced every type of art from music to fashion. This style is very fun to look at, and I really like it as it can be taken as a lifestyle not just an artistic style. One’s taste of music and fashion style can depict his or her character, and this is what a movement or style should be about, a complete lifestyle.


Bibliography

Anon., 2014. Arty Factory. [Online]
Available at: http://www.artyfactory.com/art_appreciation/art_movements/pop_art.htm
[Accessed 36 11 2014].
Wolf, J., 2013. The Art Story. [Online]
Available at: http://www.theartstory.org/movement-pop-art.htm
[Accessed 26 11 2014].



Wednesday 19 November 2014

Helvetica: Blog 8

Helvetica
       Helvetica is a well-known Typeface all over the world. It has also been the most popular typeface since it was published. We see many advertisements and other means of design done with Helvetica nowadays.

Post WW2 Swiss design was dominated by Akzidenz Grotesk typeface which was created by Berthold around 1898. After in 1957, Neue Haas Grotesk, the original Helvetica, was launched by the Haas foundry in Zurich, particularly by Max Miedinger and Eduard Hoffman. Helvetica was licenced for the linotype machine. This typeface was created to represent functionality and also legibility. It was neutral and also without any particular meaning. That is why Helvetica was then used for almost every aspect in Design.
       
       In 1960, the typeface was licenced to a German foundry; Stempel. The marketing director decided to rename it Helvetica in order to make the typeface more popular internationally. Helvetica is a variation of the Latin word ‘Helvetia’ which means ‘Switzerland’. This brought up some controversy between the designers, as they did not want to name it after a particular country, therefore, they agreed on Helvetica.

Helvetica is a typeface used everywhere by designers, big corporations and also other small firms. This typeface received a number of rewards and it was recognized worldwide. We see Helvetica in our daily lives loads of time. We see it used in logos, websites, packaging, signs and more. This typeface has a lot of variations, also a number of language variants.
       
      Helvetica became really popular as when it was created many companies were looking for a change. Helvetica is very clean and modern, completely different from the advertisements created at that time, which were very fancy and decorative. Helvetica has that look that companies were looking for. It was sleek, fresh and new. That is why many chose to use Helvetica for their brand identity, so that to set themselves apart from an unpleasant past.

Helvetica is unique because it is all about the negative spaces that make up the characters. It also remains legible in all setups, like for example signage and airline logos. Helvetica is also widely used online. It is both classic and modern looking; edgy and elegant. It is simple, therefore, good for everything. Some companies that used this typeface for their identity are American Apparel, American Airlines, Target, the NYC Subway, etc.  
      
       Helvetica is also referred to as a safe font. It is a safe option to get started, but I don’t think it will get you anywhere. Helvetica has been overused and it has become meaningless. In order to succeed, I think that a designer should be a little daring; going through the safe track might work but will not be self-satisfactory. The aim of a designer is to always put full potential in a work, and this is done by experimentation and developing new ideas.

 

Bibliography

Anon., 2010. Web Designer depot. [Online]
Available at: http://www.webdesignerdepot.com/2010/01/the-simplicity-of-helvetica/
[Accessed 19 11 2014].
Anon., 2014. lino type. [Online]
Available at: http://www.linotype.com/188/helvetica.html
[Accessed 19 11 2014].













Sunday 16 November 2014

Jan Tschichold : Blog 7

Jan Tschichold   

Jan Tschichold is the person who applied new approaches to the daily problems in design. He explained these to wide area of people that has to do with graphic design work such as printers, typesetters and obviously designers.

Tschichold is the son of an artistic man, a sign painter and designer in Germany. Tschichold started training in calligraphy from a very early stage. At the age of twenty-one, he visited the first Bauhaus exhibition and was inspired instantly. In fact in his designs he makes use of characteristics from the Bauhaus and also from Russian Constructivism.

Tschicold goes to Switzerland during the rise of the Nazi. He focused on the new typography. He designed a magazine which explained the rules of asymmetrical typography to printers, typesetters and designers. This booklet’s main colour was red and black including avant-garde work. At this point in Germany, the most used layout was still medieval and symmetrical.

In 1928 Tischichol’s new ideas were all inserted in his book ‘Die neue Typographie’ meaning the new typography. He was fed up with the layouts and used at that time. He wanted to remove the use of clean lines and symmetrical layouts and to introduce new asymmetrical typography in order to create more visually interesting works. In his book, he set four main rules for the standardization of modern type. He rejected all use of serif type. Only Sans Serif types were allowed to be used. He also set standard sizes for paper and guidelines for those who form a typographic hierarchy when using the type in certain designs.

Tschichold aimed for functionality and also for the most direct way and clear explanation. He highlighted the importance of machine composition and its effect on graphic design. He favoured the beauty of modern design without any use of decoration. He also liked headlines that are aligned with the left of the margin, with different line lengths and also different weights for sans serif type. He says that this type of design expresses the new age of machine that they were in. These characteristics give value, texture and balance to the work. The white space was given new importance to the structure of the basic shapes used in typography. The significance of such rules was clarity and functionalism and not just beauty.

Tschichold’s text is still relevant for today’s design. Finally, he ended up working as a classicist theory, where designs were centered and roman typefaces were used as they were ideal for blocks of copy. Tschichold also spent part of his life working for Penguin Books where he established standardization for the covers of all their books. After a long time, we must say that he left a lifelong impression on designers’ work, thoughts and their use of typography. This will definitely continue to affect more designers in the future.


Bibliography

Anon., 2009. Design is History. [Online] 
Available at: http://www.designishistory.com/1920/jan-tschichold/
[Accessed 16 11 2014].

Purvis, P. B. M. a. A. W., 2012. Jan Tschichold and the New Typography. In: Meggs' History of Graphic Design. New Jersey: John Wiley and sons.

























Wednesday 5 November 2014

Art Deco : Blog 6

Art Deco:

Art Deco is generously known to be the style of glamour. Art Deco is a tendency in Design which emerged from France in the 1920’s. It is different from other styles and movements that were popular before, as this style include less decoration but it is much more sophisticated. Art Deco’s product did not only include luxury items but mass produce items as well. Their intention was to create elegance through something not traditional.
The exhibition that was held in Paris in 1925 gave way to this style to emerge. Some events happening at that time that effected art and design were, women had won the right to vote and machine and technology were rapidly improving life's quality. Radio, printing press and even skyscrapers were introduced at this time. One of the most famous fashion designers, Coco Channel started from the Art Deco style. They looked forward to a very bright future.  
Art deco is inspired from various events and traditions that happened before such as Ancient Egypt, Tribal Art, surrealism and cubism. In 1922, there was also the discovery of Tutankhamun’s tomb which was a worldwide fascination and that is why Egypt becomes an inspiration for The Art Deco style. In fact we see this influence in various products from architecture to jewellery and even furniture.
Art deco’s characteristics are clean shapes, simple, geometric or stylised forms and use of expensive-looking materials such as Bakelite, Chrome, coloured glass and painted concrete. Their style was used in fashion and advertising. It was a style associated mainly with leisure, such as Hotels, Bars and Cinemas. Apart from low-cost materials, the style incorporated exotic woods like ebony, tortoiseshell and amboyna which were used freely at that time. Some colours associated with Art Deco are bright colours like yellow, ruby, purple and turquoise. Products created in this style were decorated with patterns like zigzags and stripes. Transportation started getting a more futuristic look as well. Art deco's luxury style came from the fact that World War 1 was over, and people were looking forward for a new peaceful world. 
Graphic designers who worked with this style in France are; Paul Colin, Jean Carlu and Charles Loupot. In America this style was mainly used for industrial design and advertising. In fact we see that the travel poster become important at the time. Art deco is often compared and contrasted with Art Nouveau. The main contrast between the two is that Art Nouveau was all about curvature and stylized work while Art Deco was linear with no decorations yet very glamorous. 

When 1930’s approached the economy started having some trouble and the families started to be effected from this economic downturn. Art Deco had to opt for less expensive materials, but this wasn’t as satisfying for the customers. The bright future never came about, but another dull phase approached. With the outbreak of World War two in 1939, Art Deco deceased although; it had a strong revival in the 1960’s. In my opinion, Art Deco was a strong style as it was very influential. The fact that it had a revival also shows that this style was liked by the people. Therefore, they wanted to experience the style’s beautiful work once again.

Bibliography

Anon., 2009. Art Deco Style. [Online]
Available at: http://www.art-deco-style.com/art-deco-history.html
[Accessed 04 11 2014].
Bitannica, E., 2014. Britannica. [Online]
Available at: http://www.britannica.com/EBchecked/topic/36505/Art-Deco
[Accessed 04 11 2014].